The Balanced Body — wooden signboard mockup with the new logo

Branding · Logo Design

The Balanced Body

Massage therapy clinic

Client
The Balanced Body
Scope
Logo redesign, brand identity
Year
2025

The Balanced Body was a collaboration with an entrepreneur launching a massage therapy clinic in Ontario. She initially had a complex logo centered on the yin-yang concept and wanted to reflect muscles and hands, symbolic of her services. The task was to simplify this intricate concept while preserving its meaning.